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U.S. consumers' selection criteria for vodka 2017

Based on which criteria do you usually select vodka?

The data displays the results of a survey conducted in the U.S. in 2017 on selection criteria for vodka. Some 39% of respondents stated that they usually select vodka based on price.

Quality	47
Brand	46
Taste	45
Price	39
Value for money	35
Habit	23
Recommendations of friends/acquaintances	21
Effect	14
Origins	12
Design	5
Organic	5
Ingredients	5
Advertisement	2
Other	0
Don't know	2

U.S. consumers' selection criteria for vodka 2017

StatInvestor