Consumer Goods » Alcoholic Beverages » Vodka Industry | Reasons for switching vodka brands in the U.S. 2017

U.S. consumers' reasons for switching vodka brands 2017

What would make you switch your usual vodka brand?

The data displays the results of a survey conducted in the U.S. in 2017 on reasons for switching vodka brands. Some 27% of respondents stated that recommendations of friends/acquaintances would make them switch their usual vodka brand.

Recommendations of friends/acquaintances	27
Special occasions	27
Want to try something new	24
Should usual brand be unavailable	23
Deal on other brand	22
Advice of in-store staff	19
Declining quality of usual brand	14
Media/online reviews	12
Dissatisfaction with usual brand	11
Want variety	11
Saw an ad	7
Other	0
I wouldn’t switch my usual brand	11
I don’t have a usual brand	8

U.S. consumers' reasons for switching vodka brands 2017

StatInvestor