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Global whiskey market: leading brands based on sales volume 2017

Leading whiskey brands worldwide in 2017, based on sales volume (in million 9 liter cases)

The data describes the leading whiskey brands worldwide in 2017, based on sales volume. Johnnie Walker, a Scotch whiskey owned by Diageo, was the fifth biggest global whiskey brand that year, with a sales volume of about 18.3 million 9-liter cases.

Officer's Choice	32
McDowell's No.1	23.7
Imperial Blue	19
Royal Stag	18.7
Johnnie Walker	18.3
Jack Daniel's	12.9
Original Choice	11
Haywards Fine	9.3
Old Tavern	9.2
Jim Beam	8.9
8PM	7
Crown Royal	7
Ballantine’s	6.9
Jameson	6.9
Bagpiper	6.7

Global whiskey market: leading brands based on sales volume 2017

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