The data illustrates the sales of the leading 10 consumer electronics retailers of the U.S. from 2015 to 2017. In 2017, the leading consumer electronics retailer in the U.S. was Amazon.com with sales that amounted to about 34 billion USD, overtaking Best Buy. Amazon’s decision to not just sell, but to manufacture and sell CE is a type of diversification. Diversification, indeed, is a trend among the retailers last year. After decades as an e-tailer, Amazon in 2016 opened its first brick-and-mortar stores—bookstores in California, Oregon and Washington.
