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Most important qualities of lenses in the United States 2016

Qualities consumers believe are most important when looking to purchase lenses in the United States in 2016

The data displays the qualities consumers believe are most important when looking to purchase lenses in the U.S. in 2016. In the year ending September 2016, 32% of U.S. respondents reported that scratch resistance was the most important quality when purchasing lenses.

Scratch resistance	32
Weight/lightness	25.9
Thinness	11.4
Polarization	7.6
UV Coating	6.7
Impact resistance	6.7
AR Coating	2.7
Not sure	6.9

Most important qualities of lenses in the United States 2016

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