Retail & Wholesale » Fashion & Accessories » Eyewear Industry in the U.S. | Lenses: factors important to consumers by age group in the U.S. 2016

Most important qualities of lenses in the United States 2016, by age group

Qualities consumers believe are most important when looking to purchase lenses in the United States in 2016, by age group

The data displays the qualities consumers believe are most important when looking to purchase lenses in the U.S. in 2016, by age group. In the year ending September 2016, 32.4% of U.S. respondents aged between 18 and 34 years reported that scratch resistance was the most important quality when purchasing lenses.

18-34 32.4 17.7 15.5 8.2 7.9 7 3.7 7.5
35-44 32 20.4 14.5 7.9 7.4 7.5 4.1 6.1
45-54 32.5 27.2 11.7 6.3 5.7 7.6 2.1 6.9
55+ 31.4 33 7.3 5.5 6 8.1 1.8 6.9