The data displays the qualities consumers believe are most important when looking to purchase lenses in the U.S. in 2016, by age group. In the year ending September 2016, 32.4% of U.S. respondents aged between 18 and 34 years reported that scratch resistance was the most important quality when purchasing lenses.
18-34 | 32.4 | 17.7 | 15.5 | 8.2 | 7.9 | 7 | 3.7 | 7.5 |
35-44 | 32 | 20.4 | 14.5 | 7.9 | 7.4 | 7.5 | 4.1 | 6.1 |
45-54 | 32.5 | 27.2 | 11.7 | 6.3 | 5.7 | 7.6 | 2.1 | 6.9 |
55+ | 31.4 | 33 | 7.3 | 5.5 | 6 | 8.1 | 1.8 | 6.9 |