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Important qualities for consumers when buying sports apparel, shoes, equipment 2016

What is important to you when purchasing sporting goods such as sports apparel, sports shoes and sports equipment or gear?

The data displays which product qualities and features are important to consumers in the U.S. when they purchase sports apparel, sports shoes, and sports equipment or gear in 2016. During the survey, 62.5% of the respondents said durability was an important product trait.

Comfort	75.07
Good fit	70.51
Good value	66.87
Durability	62.51
High quality	52.17
Low price	48.73
High-quality materials	42.9
Good appearance of a product	41.28
Choosing my kind of style	32.67
Special offers	30.76
Special functions (such as dri-fit, breathable, rainproof)	29.23
My preferred brand	18.61
A popular brand	13.8
Choosing my kind of brand	13.72
Natural materials	11
Ratings/recommendations from other buyers	10.75
Other	0.41
None of this	0.33

Important qualities for consumers when buying sports apparel, shoes, equipment 2016

StatInvestor