The data displays the results of a survey conducted in the U.S. in October 2017. U.S. consumers were asked if they were using the holiday promotions to make a purchase on which they had previously held off. During the survey, 24% of the respondents aged 18 to 29 years said that they planned to use the promotions to purchase books.
Clothing, textiles, shoes | 42 | 23 | 9 |
Computers and accessories | 40 | 22 | 4 |
Consumer electronics, media, video and audio | 33 | 23 | 5 |
Games, toys, dolls, etc. | 31 | 22 | 8 |
Books | 24 | 14 | 6 |
Food / liquor | 24 | 14 | 6 |
Gift cards or gift certificates | 23 | 19 | 11 |
Furniture and decoration | 21 | 13 | 2 |
Household appliances | 20 | 12 | 3 |
Cosmetics / fragrances / health & beauty aids | 20 | 14 | 5 |
Mobile phones / tablets and accessories | 20 | 13 | 4 |
DIY and home improvement products | 15 | 7 | 3 |
Jewellery and watches | 14 | 11 | 2 |
Gift vouchers | 13 | 7 | 4 |
Other | 0 | 0 | 1 |
None | 22 | 43 | 72 |