The data shows the results of a 2017 online survey in which U.S. consumers were asked about the mobile payment methods they used to buy holiday gifts. Some 40% of respondents stated that they were most likely to purchase a gift using the retailer's mobile app.
Pay a retailer using the retailer's mobile app | 40 |
Pay a retailer on the retailer's website | 36 |
Pay other people using a mobile payment app | 36 |
Pay for purchases in physical stores using a mobile wallet | 22 |
Pay for services with an app | 20 |