The data shows the results of an online survey conducted between September 6 and 20, 2016. In the survey, U.S. consumers were asked their preferred type of stores for holiday shopping. 59% of respondents are expected to do their holiday shopping at standalone 'big box' stores.
Standalone 'big box' stores | 59 |
Traditional mall | 50 |
Local independent stores not in a mall | 38 |
Strip mall or mini mall | 24 |
Town hall mall | 16 |
I do not plan to shop at any of these | 12 |