The graph compares the online revenue in the U.S. on Thanksgiving and Black Friday from 2008 to 2017. On Black Friday 2017, US online revenues amounted to 2.36 billion USD, up from 1.97 billion USD in the previous year.
The holiday season in the U.S. usually begins around Thanksgiving (fourth Thursday of November) and ends right after New Year’s Eve. Due to a tradition of gift-giving associated with this time of the year in the U.S., as well as in many other countries, the holiday season has been for decades not only a time for celebration, but also a time for shopping deals.
