The data displays the average number of holiday gifts expected to be purchased by U.S. consumers from 2006 to 2017. Participants were asked about the number of gifts they expected to purchase during the holiday season. In 2017, consumers expected to buy 14.7 gifts on average.
2006 | 22 |
2007 | 23.1 |
2008 | 21.5 |
2009 | 18.2 |
2010 | 16.8 |
2011 | 14.7 |
2012 | 12.8 |
2013 | 12.9 |
2014 | 13.4 |
2015 | 13.7 |
2016 | 13.9 |
2017 | 14.7 |