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U.S. consumers: expected number of holiday gifts 2006-2017

Average number of holiday gifts expected to be purchased by U.S. consumers from 2006 to 2017

The data displays the average number of holiday gifts expected to be purchased by U.S. consumers from 2006 to 2017. Participants were asked about the number of gifts they expected to purchase during the holiday season. In 2017, consumers expected to buy 14.7 gifts on average.

2006 22
2007 23.1
2008 21.5
2009 18.2
2010 16.8
2011 14.7
2012 12.8
2013 12.9
2014 13.4
2015 13.7
2016 13.9
2017 14.7