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U.S. retailers' opinion on strategies that will increase deli department traffic 2017

What do you consider to be the single most important strategy to build incremental deli department traffic?

The data depicts the results of a survey conducted by Progressive Grocer Market Research in 2017. Retail deli executives were asked about the single most important strategy that will increase incremental deli department traffic. Some 35.3% of survey respondents indicated to consider active sampling/events as single most important strategy to build additional deli department traffic.

Engaged associates	76.5
Signature items	47.1
Active sampling/events	35.3
In-store specials	29.4
Merchandising/experience	23.5
Premium brands	23.5
Product samples	23.5
Increased on-ad specials	17.6
Advertising/promotions	17.6
Cross-promotions	5.9
POS coupons/discounts	0
Extended hours of operation	0
Incentive-based discounts	0
Social media special offers	0
Executive chef	0

U.S. retailers' opinion on strategies that will increase deli department traffic 2017

StatInvestor