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U.S. consumers' factors driving deli foods/prepared meals purchases 2013

When thinking about your deli foods/prepared meals purchases, what is the most important factor in your decision to buy?

The data shows the results of a survey conducted among 2,500 U.S. consumers in November 2013. Survey participants were asked about the most influentual factors when buying deli foods/prepared meals in their local supermarket.. The study found that about 28% of respondents appreciate the time-saving aspect of deli foods/prepared meals.

Overall good value (price, quality, taste, convenience)	42
Time-saving convenience	28
Taste	11
Quality ingredients	11
Cheaper than what it would cost for me to make it myself	7
Other	1

U.S. consumers' factors driving deli foods/prepared meals purchases 2013

StatInvestor