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U.S. consumers' planning to buy deli/prepared foods 2013

When do you typically decide to make your purchases from the deli/prepared food department?

The data shows the results of a survey, which investigated the opportunities and challenges of in-store deli/prepared food offerings. About 2,500 U.S. shoppers were polled when they typically decide to buy food items from their local supermarkets' deli department. Some 40% of survey respondents reported to make their final buying decision of deli and prepared foods directly in the deli department, where they are able to see what kind of deli foods are being offered.

At the deli/prepared food department area, where I can see what prepared food selections are being offered	41
When I make my grocery list, ahead of my store visit	34
While I am in the store deciding what to purchase	25

U.S. consumers' planning to buy deli/prepared foods 2013

StatInvestor