Retail & Wholesale » Food & Beverage » Deli Foods Industry | U.S. consumers' shopping behavior for meal needs, 2013

U.S. consumers' shopping behavior for meal needs 2013

When shopping your local supermarket, what do you generally do for your meal needs?

The data shows the results of a survey which investigated the opportunities and challenges of in-store deli/prepared food offerings. More than 2,500 U.S. shoppers were polled regarding the type of food/ingredients they generally buy for their meal needs from their local supermarkets. Some 62% of survey respondents indicated to purchase both ingredients and deli/prepared food items in order to satisfy their meal cravings.

Combination of both ingredients and deli/prepared food items	62
I generally purchase ingredients for at-home meal preparation	35
I purchase meal/components from the deli/prepared food area	3

U.S. consumers' shopping behavior for meal needs 2013

StatInvestor