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U.S. consumers' main inhibiting factors from buying deli foods 2013

What most inhibits you from purchasing prepared foods in a supermarket?

The data shows the results of a survey, which investigated the opportunities and challenges of in-store deli/prepared food offerings. More than 2,500 U.S. shoppers were polled on what most inhibits them from buying prepared or deli foods in a local supermarket. The survey identified the price as main inhibiting factor, as 66% of respondents indicated that they feel prepared foods are too expensive.

Too expensive	66
Disappointed by taste/quality of past purchase	36
The food isn't appealing to me	24
I don't want to wait in line for service	11
No reason to think of my supermarket for meal needs	11
No options for restricted dietary needs	8
Usually buy prepared meals elsewhere	6
Other	8

U.S. consumers' main inhibiting factors from buying deli foods 2013

StatInvestor