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Food purchase influencers among U.S. consumers 2016, by type

Food purchase influencers among consumers in the United States in 2016, by type

The data displays the results of an online survey conducted in April 2016. U.S. consumers were asked about the most important factors that influence their food purchases. The survey revealed that some 61% of respondents ranked "high in protein" as important factor in their purchase decision.

Made from fruits/vegetables	62
High in protein	61
High in fiber	57
Portion control	57
Whole grain	57

Food purchase influencers among U.S. consumers 2016, by type

StatInvestor