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Drivers for choosing a grocery store in Finland 2016

Most important factors for choosing a grocery store in Finland in 2016

The data displays the results of a survey on the most important factors for choosing a grocery store in Finland in 2016. 56% of the respondents stated that a convenient location is the most important driver when choosing a grocery store.

Store offers fresh products of high quality 62
Store offers the products that I need 60
Convenient location 56
Store offers "my" products 53
Value for money 47