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Reasons discouraging U.S. shoppers from buying groceries online 2017

Reasons preventing U.S. consumers from grocery shopping online in 2017

The data displays the results of an online survey conducted in February 2017. US shoppers were asked about factors that stopped them from buying groceries online. Some 33% of consumers indicated the payment of shipping charges as a driving factor.

I like to touch/view these products in-store 42
I like shopping in retail stores 38
Paying shipping charges 33
I am concerned about the quality of products sold online 30
I do not believe I am saving money buying online 25
I never buy products of this category online 22
I am concerned about online identity theft 15
I am never at home for deliveries 14
Minimum order amount for free shipping is too high 13
I expect same day or next day delivery 7
I find it difficult to buy online 6
I am concerned that customer service levels are not adequate for 6
I only research and learn about products online and purchase in-store 4
My preferred brands are not available online 4
I do not have a credit card 3
I only buy online with a promo code 3
I prefer online ordering for in-store delivery 3
I read a negative online review 2
I would buy more online if I had better internet access 2
I do not have access to buy products online 1
Retailer websites are not user friendly 1