The data shows the results of an online survey conducted in 2015. U.S. primary grocery shoppers were asked which factors were important for choosing where they regularly shop for groceries. Some 57.3% of respondents stated that convenient location was a "very important" factor.
Best value for money | 70.5 |
Convenient location | 57.3 |
My products are always in stock | 56.6 |
Fast checkout | 43.2 |
Store ambiance, cleanliness, wide aisles, lighting, etc. | 41.8 |
Selection of store brands | 35 |
Reputation of a retail chain | 28.9 |
Selection of natural and organic products | 27.8 |
Store personnel | 26.4 |
The store's loyalty program | 26.3 |
Parking | 24.5 |