Retail & Wholesale » Food & Beverage » Kroger Company | Grocery shopping: factors for choosing stores United States, 2015

Factors considered by U.S. consumers in choosing stores for grocery shopping 2015

How important are the following factors for choosing where you regularly shop for groceries?

The data shows the results of an online survey conducted in 2015. U.S. primary grocery shoppers were asked which factors were important for choosing where they regularly shop for groceries. Some 57.3% of respondents stated that convenient location was a "very important" factor.

Best value for money 70.5
Convenient location 57.3
My products are always in stock 56.6
Fast checkout 43.2
Store ambiance, cleanliness, wide aisles, lighting, etc. 41.8
Selection of store brands 35
Reputation of a retail chain 28.9
Selection of natural and organic products 27.8
Store personnel 26.4
The store's loyalty program 26.3
Parking 24.5