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U.S. wine sales share 2016, by demographic

Wine sales share in the United States in 2016, by demographic

The data displays the wine sales share in the U.S. in 2016, by demographic. According to the report, consumers aged from 38 to 49 years or Gen Xers accounted for approx. 33% of U.S. wine sales that year.

Boomers (51-68 years)	41
Gen X (39-50 years)	33
Millennial (22-38 years)	17
Matures (69+ years)	10

U.S. wine sales share 2016, by demographic

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