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U.S. milk market: leading brands of whole milk based on sales 2017

Sales of the leading 10 whole milk brands in the United States in 2017 (Figures expressed in millions of U.S. dollars, unless otherwise specified)

The data illustrates the leading whole milk brands in the U.S. in 2017, based on sales. For the 12 weeks ended October 8, 2017, Horizon Organic was the third leading whole milk brand in the U.S. based on sales of about 51.83 million USD. The whole milk market was dominated by private label brands, generating 575.88 million USD. Total category sales came to about 967.03 million USD that time

Private label 575.88
Dairy Pure Multiple Brands 102.33
Horizon Organic 51.83
Hood Lactaid 32.56
Hiland 18.71
Prairie Farms 16.89
Organic Valley 14.45
Borden 12
fairlife 9.74
Hood 5.78