The data describes the purchase incidence of sports nutrition products in the U.S. in 2015, broken down by category. The survey found that 37% of respondents purchased any sports nutrition at least one time during the past 12 months in 2015.
Any sports nutrition | 37 |
Ready-to-drink (RTD) sports shake | 28 |
Other protein (e.g. whey, casein) | 24 |
Performance pill/powder/RTD products | 17 |
Soy or plant-based protein | 16 |