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U.S. purchase incidence of sports nutrition products 2015, by category

Purchase incidence of sports nutrition products in the United States in 2015, by category

The data describes the purchase incidence of sports nutrition products in the U.S. in 2015, broken down by category. The survey found that 37% of respondents purchased any sports nutrition at least one time during the past 12 months in 2015.

Any sports nutrition 37
Ready-to-drink (RTD) sports shake 28
Other protein (e.g. whey, casein) 24
Performance pill/powder/RTD products 17
Soy or plant-based protein 16