Retail & Wholesale » Food & Beverage » Stevia Industry | Foods/beverages consideration nutritional information before purchase 2015

Consideration of food components by consumers in the United States 2015

Over the past year, when making decisions about buying packaged food or beverages, have you ever considered whether or not they contain the following?

The data displays the results of an online survey conducted by Matthew Greenwald & Associates in March 2015. U.S. consumers were asked, if they had ever considered a range of food components when making purchase decisions for groceries. Some 63% of survey respondents indicated to consider sodium/salt as component when buying packaged food or beverages.

Whole grains	67
Calories	66
Sugars in general	66
Sodium/Salt	63
Fiber	63
Protein	62
Added sugars	61
Trans fats	58
Fats/oils	58
Saturated fats	57
Low-calorie sweeteners in general	57
High-fructose corn syrup	54
Cholesterol	53
Caffeine	51
Calcium	51
Preservatives	46
Mono- and poly-unsaturated fats	44
Aspartame	43
Fructose	41
Monosodium glutamate (MSG)	40
Omega-3 fats	38
Saccharin	37
Glucose	36
Sucrose	36
Potassium	35
Complex carbohydrates	34
Refined carbohydrates	34
Sucralose	30
Probiotics	30
Stevia	30
Soy	28
Lactose	28
Gluten	28
Food colors	26
Omega-6 fats	23
Omega-9 fats	20
Acesulfame potassium	17
Flavonoids	15
Steviol glycosides	14
Erythritol	13
Monk fruit	8

Consideration of food components by consumers in the United States 2015

StatInvestor