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Fresh private label food sales share in U.S. grocery stores 2017, by department

Sales share of fresh private label products in grocery stores in the United States in 2017, by department

The data displays the sales share of fresh private label products in grocery stores in the U.S. in 2017, broken down by department. In that year, nearly 45% of dollar sales in the bakery department can be attributed to private label products.

Bakery 44.9
Deli 31.5
Seafood 26.5
Meat 21.8
Produce 11.8