The data displays the sales value of the food and beverage market in the U.S. in 2016, by product claim. That year, food and beverage products claiming to be gluten-free generated approx. 18 billion USD in sales, while vegan and vegetarian product sales came to two billion USD.
Energy | 18 |
Gluten free | 11 |
Natural sweetener | 6 |
Non-GMO | 4 |
Dairy free | 3 |
Antibiotic free | 3 |
Vegan or vegetarian | 2 |
Pre- or probiotic | 2 |
Soy free | 1 |