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U.S. consumers' rating of vegan when buying foods and beverages 2014

How important is the factor 'vegan' when purchasing foods and beverages?

The data describes the results of a survey among U.S. adult consumers. The survey was fielded online by Harris Interactive in March 2014, asking the respondents to rate the importance of the factor 'vegan' when buying foods and beverages. Some 7% of U.S. adults indicated to consider the attribute 'vegan' as a very important driver for their food and beverage purchase decisions.

Very important	7
Somewhat important	12
Not very important	20
Not at all important	57
Not at all sure	4

U.S. consumers' rating of vegan when buying foods and beverages 2014

StatInvestor