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Back-to-college shopping in the United States: anticipated shopping location 2018

Most popular shopping destinations for back-to-college consumers in the United States in 2018

The data illustrates the results of a survey published by the National Retail Federation concerning back-to-college shopping habits. In 2018, U.S. consumers were asked where they would do their back-to-college shopping. Some 49% of respondents planned to undertake their back-to-college shopping through online retailers.

Online retailers	49
Department stores	40
Discount stores	35
Office supply stores	31
College bookstores	30

Back-to-college shopping in the United States: anticipated shopping location 2018

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