Retail & Wholesale » Retail Key Figures » Back-to-college | Expected retail environments for back-to-college shopping for U.S. parents of college-going children, 2018

U.S. expected retail environments for back-to-college shopping for parents 2018

As a parent, in what type(s) of retail environment(s) do you plan to do your back-to-college shopping?

The data illustrates the results of an online survey concerning the planned back-to-college retail environments of college-going students' parents in the United States in 2018. During the survey, 61% of the respondents planned to do their back-to-college shopping at on-campus bookstores.

Mass merchants	75
Bookstores (on-campus)	61
Online only retailers	51
Dollar stores	32
Off-price stores	31
Office supply/technology stores	30
Fast fashion apparel retailers	29
Bookstores (off-campus)	27
Traditional department stores	27
Home electronics stores	26
Warehouse membership clubs	26
Drug stores	24
Supermarkets	21
Retailer's websites	18
Consignment shops/thrift stores	17
Home furnishings and housewares	16
Specialty clothing stores	7
Catalogs	4
Retailer's mobile apps	4

U.S. expected retail environments for back-to-college shopping for parents 2018

StatInvestor