The data illustrates the results of an online survey concerning the planned back-to-college retail environments of students in the United States in 2017. Some 66% of students planned to do their back-to-college shopping at on-campus bookstores.
Mass merchants | 72 |
Online only retailers | 70 |
Bookstores (on-campus) | 66 |
Fast fashion apparel retailers | 43 |
Bookstores (off-campus) | 41 |
Off-price stores | 39 |
Dollar stores | 36 |
Drug stores | 36 |
Office supply/technology stores | 35 |
Traditional department stores | 30 |
Supermarkets | 29 |
Home electronics stores | 29 |
Consignment shops/thrift stores | 28 |
Retailer's websites | 22 |
Home furnishings and housewares | 20 |
Warehouse membership clubs | 19 |
Specialty clothing stores | 13 |
Retailer's mobile apps | 8 |
Catalogs | 6 |