Retail & Wholesale » Retail Key Figures » Back-to-college | Expected retail environments for back-to-college shopping for U.S. students 2017

U.S. expected retail environments for back-to-college shopping for students 2017

As a student, in what type(s) of retail environment(s) do you plan to do your back-to-college shopping?

The data illustrates the results of an online survey concerning the planned back-to-college retail environments of students in the United States in 2017. Some 66% of students planned to do their back-to-college shopping at on-campus bookstores.

Mass merchants 72
Online only retailers 70
Bookstores (on-campus) 66
Fast fashion apparel retailers 43
Bookstores (off-campus) 41
Off-price stores 39
Dollar stores 36
Drug stores 36
Office supply/technology stores 35
Traditional department stores 30
Supermarkets 29
Home electronics stores 29
Consignment shops/thrift stores 28
Retailer's websites 22
Home furnishings and housewares 20
Warehouse membership clubs 19
Specialty clothing stores 13
Retailer's mobile apps 8
Catalogs 6