The data displays the results of an online survey conducted in the U.S. from May 31 to June 13, 2018, in which 1,025 parents with college-going children were asked when their household had planned to begin its back-to-college shopping. During the survey, 17% of the respondents said that they expected to begin shopping earlier than July.
Earlier than July | 17 |
Early in July | 22 |
Later in July | 29 |
Early in August | 25 |
Later in August | 5 |
September | 2 |