The data illustrates the dollar distribution of back-to-school shoppers across industries in the U.S. in 2017, by school type. In that year, 29% of back-to-school shoppers bought apparel for K-12 students. On average, back-to-school shoppers spend about 23% on school supplies.
Apparel | 24 | 29 | 20 |
School supplies | 23 | 18 | 29 |
Footwear | 15 | 17 | 12 |
Electronics | 13 | 8 | 19 |
School accessories | 9 | 10 | 7 |
Art supplies | 7 | 9 | 5 |
Fashion accessories | 5 | 5 | 5 |
Sports equipment | 4 | 5 | 3 |