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U.S. dollar distribution of back-to-school shoppers across industries 2017, by school

Dollar distribution of back-to-school shoppers across industries in the United States in 2017, by school type

The data illustrates the dollar distribution of back-to-school shoppers across industries in the U.S. in 2017, by school type. In that year, 29% of back-to-school shoppers bought apparel for K-12 students. On average, back-to-school shoppers spend about 23% on school supplies.

Apparel 24 29 20
School supplies 23 18 29
Footwear 15 17 12
Electronics 13 8 19
School accessories 9 10 7
Art supplies 7 9 5
Fashion accessories 5 5 5
Sports equipment 4 5 3