Retail & Wholesale » Retail Key Figures » Back-to-school | Back-to-school electronics purchases expected by U.S. parents by item, 2016

Back-to-school electronics purchases expected by U.S. parents in 2015-2016, by item

What electronics items do you plan to purchase for back-to-school?

The data displays the results of an online survey conducted from July 16 to 11, 2016. A random sample of U.S. adults including parents of grade school children and college students were asked which electronic items they expect to purchase while back-to-school shopping in 2016. In that year, some 28% of parents expected to purchase a laptop for back-to-school.

Laptops 22 28
Tablets 19 23
Cell phones 14 19