This survey shows the share of back-to-school spending influenced by U.S. consumers children in 2017. In that year, about 36.2% of the respondents reported that 50% of their back-to-school expenditure is influenced by their own child.
0% | 7.5 |
25% | 28 |
50% | 36.2 |
75% | 21.4 |
100% | 6.8 |