Retail & Wholesale » Retail Key Figures » Back-to-school | Smart phone usage U.S. consumers back-to-school shopping by purpose, 2018

Smart phone usage among U.S. consumers for back-to-school shopping 2018, by purpose

With regard to your back-to-school shopping, for what purposes would you likely use a smart phone?

The data displays the results of an online survey conducted in the U.S. from May 31 to June 6, 2018, in which 639 parents of school-aged children were asked about the probably of using a smart phone for their back-to-school shopping. During the survey, 53% of the respondents said that they used smart phones to get price information.

Collect discounts, coupons, sale...	57
Access a retailer's website	56
Get price information	53
Make a purchase	46
Access a mobile shopping app	44

Smart phone usage among U.S. consumers for back-to-school shopping 2018, by purpose

StatInvestor