The data illustrates the results of an online survey conducted by Deloitte from May 31 to June 6, 2017. U.S. parents who had at least one child attending school in grades K-12 this fall were asked for what purposes they would likely use a tablet with regard to back-to-school shopping. In 2016, some 43% of the parents who owned a tablet indicated to use it for making a purchase.
Access a retailer's website | 64 |
Get price information | 63 |
Compare products to similar products | 45 |
Get product information | 44 |
Make a purchase | 43 |