Retail & Wholesale » Retail Key Figures » Back-to-school | Tablet usage U.S. consumers back-to-school shopping by purpose, 2017

Tablet usage among U.S. consumers for back-to-school shopping 2017, by purpose

With regard to your back-to-school shopping, for what purposes would you likely use a tablet?

The data illustrates the results of an online survey conducted by Deloitte from May 31 to June 6, 2017. U.S. parents who had at least one child attending school in grades K-12 this fall were asked for what purposes they would likely use a tablet with regard to back-to-school shopping. In 2016, some 43% of the parents who owned a tablet indicated to use it for making a purchase.

Access a retailer's website 64
Get price information 63
Compare products to similar products 45
Get product information 44
Make a purchase 43