Usage of social media sites to assist U.S. back-to-school shopping 2011-2018

The data illustrates the results of an online survey conducted by Deloitte from May 31 to June 6, 2018. U.S. parents who had at least one child attending school in grades K-12 this fall were asked if they plan to use social media sites when shopping for back-to-school supplies. In 2018, about 23% of parents planned to use a social media site to assist in their back-to-school shopping.