The data displays the results of an online survey conducted in the U.S. from May 31 to June 6, 2018, in which 1,200 parents of school-aged children were asked when they would likely begin their back-to-school shopping. During the survey, 10% of the respondents said that they expected to begin shopping earlier than July.
Earlier than July | 10 |
Eary in July | 19 |
Later in July | 33 |
Early in August | 31 |
Later in August | 6 |
September | 1 |