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Estimated time to begin back-to-school shopping among U.S. consumers 2018

When will you likely begin your back-to-school shopping?

The data displays the results of an online survey conducted in the U.S. from May 31 to June 6, 2018, in which 1,200 parents of school-aged children were asked when they would likely begin their back-to-school shopping. During the survey, 10% of the respondents said that they expected to begin shopping earlier than July.

Earlier than July 10
Eary in July 19
Later in July 33
Early in August 31
Later in August 6
September 1