Retail & Wholesale » Retail Key Figures » Back-to-school | Expected retail environments for back-to-school shopping by U.S. consumers 2018

Expected retail environments for back-to-school shopping by U.S. consumers 2018

Which type(s) of retail environment(s) do you plan to visit for your back-to-school shopping?

The data displays the results of an online survey conducted in the U.S. from May 31 to June 6, 2018, in which 1,200 parents of school-aged children were asked which types of retail environments they had planned to visit for their back-to-school shopping. During the survey, 83% of the respondents said that they planned to visit mass merchants.

Mass merchants	83
Dollar stores	38
Online only retailers	36
Off-price stores	32
Office supply/technology stores	31
Traditional department stores	27
Fast fashion apparel retailers	26
Warehouse membership clubs	20
Retailer's websites	17
Drug stores	15
Consignment shops/thrift stores	15
Home electronic stores	11
Supermarkets	9
Bookstores (off-campus)	9
Specialty clothing stores	8
Retailer mobile apps	7
Catalogs	4
Bookstores (on-campus)	3

Expected retail environments for back-to-school shopping by U.S. consumers 2018

StatInvestor