The data shows the share of generational groups who turned to a store, mall or the high street to purchase goods in the UK in 2017. When asked where they first turn to when they want to buy something, the generational group who turned to stores, malls and the high street the most was the Boomers group, with 17% preferring to purchase goods this way. The generational group who turned to stores, malls and the high street the least was the Gen Z group, with only 5% of respondents from this group favoring this method of shopping.
