The data shows the findings of a survey on the the share of individuals who interacted with a physical store on their path to purchase in the UK in 2017, by demographic cohort. In 2017, it was found that 40% of responding Millennials reported that they interacted with a physical store.
Baby Boomers | 52 |
Generation Z | 50 |
Millennials | 40 |
Generation X | 37 |