Retail & Wholesale » Retail Key Figures » High street retail in the United Kingdom (UK) | UK: interaction with physical store by demographic cohort 2017

Share of individuals that interacted with a physical store in the United Kingdom 2017

Share of individuals who interacted with a physical store on their path to purchase in the United Kingdom in 2017, by demographic cohort

The data shows the findings of a survey on the the share of individuals who interacted with a physical store on their path to purchase in the UK in 2017, by demographic cohort. In 2017, it was found that 40% of responding Millennials reported that they interacted with a physical store.

Baby Boomers 52
Generation Z 50
Millennials 40
Generation X 37