UK: important attributes of in-store shopping experience 2016

The data describes the important attributes of in-store shopping experiences in the UK in 2016. According to the survey, the most important attribute of an in-store shopping experience is having a sales associate with deep knowledge about the product range, with 63.8% of respondents claiming this to be important. For 56.1% of respondents the ability to check other stores is important. Nearly one third of the people think it is important to have in-store wireless internet connection.